Using the latest virtual reality technology, Marriott Hotels is 'teleporting' guests at a number of its hotels so that they can explore the new Marriott Greatroom lobby.
The brand has partnered with Academy Award-winning Framestore to create Marriott Hotel’s virtual travel experience, giving consumers a fully immersive, 4-D sensory experience based in Oculus Rift technology
Taking its cues from science fiction books and movies, The Teleporter features the Oculus Rift DK2 virtual reality headset, wireless headphones and suite of onboard 4-D sensory elements.
Once guests enter The Teleporter and attach the necessary devices, they can visit a virtual version of a new Marriott Greatroom lobby, before experiencing the feeling of traveling to Hawaii’s Wai’anapanapa Black Sand Beach in Maui and London, seen from the dizzying heights of Tower 42.
While ‘traveling’, 4-D elements such as the feeling of the warm sun on the ski, or breeze in the hair, kick in to enhance the experience.
“Marriott Hotels is pioneering the use of innovative technologies that will transform the guest experience to heights unseen in the current reality experience in unprecedented ways,“ said Marriott Hotels Brand Marketing vice president Michael Dail.
“Marriott seized on virtual reality and teleportation to give the next generation of travellers the clear cut notion that more amazing travel experiences are coming and to encourage them to co-create the future of travel with us on TravelBrilliantly.com, where their best ideas enter Marriott’s innovation pipeline. Together, we are pushing the limits of what is possible.”
The Teleporter is touring eight select Marriott properties from September to November, offering hotel guests and the public the chance to teleport themselves at Marriott Hotels in New York, Boston, Washington D.C., Atlanta, Dallas, San Diego, San Jose and San Francisco.
This video gives a behind-the-scene
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